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Ansoff matrix samsung4/7/2024 For the sake of this marketing plan, the pestel analysis of Nestle will be conducted. Ansoff's matrix offers strategic choices to achieve the objectives. Introduction of Ansoff Matrix This well known marketing tool was first published in the Harvard Business Review () in an article called 'Strategies for Diversification'. Four strategies for growth are summarized in the Ansoff Matrix (or A great example of a conglomerate is Samsung, which is operating in. For example Apple’s iPad Touch is just the replica of iPhone except that the iPhones can take calls. For example Apple introduced iPod shuffle for it’s existing iPod customers as a handy and portable device. We would explain the above combination by taking the example of Apple Inc. These are market penetration, product development. Ansoff Matrix illustrates four different strategy options available for businesses. Apple Ansoff Matrix is a marketing planning model that helps the multinational technology company to determine its product and market strategy.
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